What is a PIM?

Also known as PIM Software, PIM is an essential part of managing your product information and assets online and instore. Every year more and more content is going online, making it harder for companies to manage their information and assets.

Today it’s essential for companies like brands, suppliers, manufacturers and retailers to utilise the benefits of a single location to keep their data clean and consistent, while reducing their admin time managing data across multiple channels. In 2019 we have over 4.4 billion internet users adding content online.

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pim software

Today it’s essential for companies like brands, suppliers, manufacturers and retailers to utilise the benefits of a single location to keep their data clean and consistent, while reducing their admin time managing data across multiple channels. In 2019 we have over 4.4 billion internet users adding content online.

The majority of legacy enterprise software solutions, since the birth of the internet have required users to manually upload their product data, it’s no wonder we’ve ended up with a web of inconsistent siloed product data. PIM systems where born out of the need to centrally manage product information, starting with government data. Today Product Information Software is used across all industries thanks to the evolution of cloud technology and better connectivity, PIM Software is becoming an essential tool in competing online.

Who needs a PIM?

Centralized product data makes sense for companies who are looking to sell across a variety of sales channels. From B2B Ordering and instore POS to ecommerce and online marketplaces like Ebay, Amazon and Alibaba, using a centralized data system will streamline your business operations.

As online and digital sales become more competitive, it's important that you offer a strong level of service to strengthen your brand equity and maintain partnerships with companies buying your products.

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cavewire PIM

This is when a modern cloud PIM solution can help you:

  • Save time managing your product data
  • Manage brand equity
  • Maintain product and messaging consistency

For more info please get in touch!

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