How landing pages can help your site's SEO

What is SEO (Search Engine Optimisation)?

SEO is a marketing discipline focused on driving traffic, improving rankings, and growing visibility in organic (non-paid) search engine results. There are many aspects to SEO, from the words on your page to the structure of your site. For those who are new to SEO, one of the most effective and easily achievable ways to start optimising your site is by creating Landing Pages.

What is a Landing Page?

A Landing page is a web-page that is designed to bring in web traffic and convert visitors into potential customers. Landing Pages should be created to rank for commonly searched terms in Google. If optimised correctly, your Landing Pages play a key part in helping grow relevant user traffic to your website.

For example, setting up a “Performance Surfboards” page would help you capture traffic for this high volume search term. Simply put, the more optimised landing pages you have, the more customer traffic you will get.

However, ranking high on Google doesn’t happen overnight and is affected by a number of contributing factors. It can often take years to become the most authoritative source but don’t be disheartened. With online sales solidly increasing across all industries, now is a better time than ever to start setting up your landing pages.

Here are a few Tips to take into consideration when building your pages:

  • Title your page with a key search term also known as a web search query
  • Provide direct, actionable information relevant to the query
  • Deliver high quality, legitimate, credible content
  • Use relevant and compelling images.
  • Loading time matters - Keep your file sizes down.
  • Use Call to Actions (CTA’s) influencing click throughs to direct the user to your products.

For more information on how to set up Landing Pages on your Cavewire instance, click the link below.

Adding a Landing Page