Cavewire Timeline

The journey has begun

  • 2009

    After being annoyed at the poor experience in researching and ordering surfboards, Ryan and Chris launch a blog that’s dedicated to connecting surfers with the best surfboards, developing tools to helps surfers get recommended the best boards for their surfing needs.

  • 2010

    The Board Engine is deemed novel by the patent office as a product selection tool designed to help users find, customize and order surfboards online. The Board Engine goes live and is used by thousands of surfers around the world, adding invaluable data to help refine the Boardcave systems.

  • 2010

    Boardcave turns into the first marketplace to find, connect and customise surfboards online from the world’s leading surfboard shapers. The Board Engine goes live as a product selection tool, designed to help surfers find, customise and order their perfect surfboard.

  • 2011

    At this stage brands haven’t evolved with technology, senior industry executives advise that Ryan and Chris are dreaming and no-one is going to buy surfboards online. However, they have already sold thousands of boards around Australia.

  • 2013

    Boardcave wins the Best Services Start-up in the Startup smart awards with just two employees, beating multi million dollar companies in the application process. Their ability to automate and streamline operations with software allows the company to stay lean.

  • 2013

    Boardcave secures the support of the Australian federal government in the Commercialisation Australia program, securing funding to further develop the software to help local manufacturers and their retailers.

  • 2013

    Boardcave gets featured across leading media outlets including channel 9, 7, ABC, SMH, Courier Mail, Mashable, Financial Review and more.

  • 2014

    Boardcave launches in Brazil to cater for the growing surf market. Brazil holds the world title in surfing for two years and Brazilian surfing is growing rapidly with international brands becoming increasingly popular.

  • 2014

    Boardcave becomes a winner in the qutbluebox $100,000 Innovation Challenge pitching to a panel of judges who assess the company for novelty and commercial merit as well as the benefits and impact the innovation will have in the community. The funding helps Boardcave invest in their software.

  • 2015

    Surf brands start to approach Boardcave to find out how they are streamlining orders and automating operations. Boardcave gets requests from brands looking to license the software to run their companies, soon after Cavewire is born.

  • 2015

    Manufacturers start using Cavewire as the backbone of their business to streamline operations including order management, production manufacturing, pack and dispatch, e-commerce and more.

  • 2015

    Cavewire gets further support from the federal Government, raising 940K to develop the software platform for new industries and markets.

  • 2015

    Graeme Wood joins the Cavewire team as an advisor and investor. Graeme is the founder of online travel market place Wotif.com which went public in 2005 on the ASX (WTF) and was recently sold to Expedia. Graeme has founded, co-founded, or acquired interests in countless technology start ups including “We Are Hunted” a music recommendation website sold to Twitter in 2013.

  • 2016

    Cavewire re-thinks commerce, using the connective nature of the web to streamline operations and drive business sales. The team believe future of commerce is in mobile and it doesn’t flow one way, it’s unified, networked and seamless.

  • 2016

    Cavewire launches 3D product builder, allowing brands to take customized orders and have users visualize products before they place their orders. It’s the first product builder connected directly with the manufacturing production line.

  • 2017

    Cavewire partners with industry leaders (Cycling, Golf etc) working together to streamline operations and make inventory available when and where you need it.

  • 2018

    The retail experience changes forever, the way we search and find products, the way we experience shopping and connect with brands and communities. Managing one shop or hundreds, you now have the tools needed to focus on what’s important. You no longer need to be a professional in selling online, there is no longer just a bridge between your offline and online experience, they are one. The products you need are available everywhere, when and where you need them.

  • To be continued...